Cart Abandonment Rate · Travel (Booking, Hotel, Airline)
Travel (Booking, Hotel, Airline) Cart Abandonment Rate
The 2024 percentile distribution for Cart Abandonment Rate in the travel (booking, hotel, airline) vertical, sourced from Baymard Institute 2024.Derived row — interpolated from the primary source plus adjacent verticals. See “Derivation notes” below.
Above the median? The 3-step fix
Anything over 87% is bottom-half for cart abandonment rate in Travel (Booking, Hotel, Airline). Top quartile starts below 76% (11 points away). These are the three changes with the best published evidence behind them at this funnel stage.
- Guest Checkout · +12–15% typical liftAllowing users to complete a purchase without creating an account.
- Cart Save · +5–15% typical liftMechanisms that recover abandoned shopping carts — email sequences, push notifications, or SMS reminders sent after a user adds items but does not complete purchase.
- Trust Badges · +2–8% typical liftSecurity seals, payment logos, guarantee badges, and certification marks displayed near CTAs and checkout forms.
Lift ranges are the published figures on each pattern page, with the study they come from. Deeper walk-through: How to reduce cart abandonment.
Where does your rate sit?
Source: Baymard Institute 2024 · 2024 · derived
Derivation notes
Travel has the highest cart abandonment of any vertical due to high consideration purchases, price comparison behavior, and departure-date sensitivity. Customers frequently research across multiple sessions before converting.
Source
Source data published 2024 ·
Curated by Paulo de Vries, operator of ConversionBench. Every benchmark links to its primary source.